Published inMarketing Management and Strategy with Emma I3 Ways to Beat the Pandemic Blues with Airbnbby Emma IrwinMar 3, 2021Mar 3, 2021
Published inMarketing Management and Strategy with Emma ICreating Lifelong Supporters Through ARFootball (or as American’s like to call it, soccer) is by far the most highly watched sport in the world. Football has an estimated global…Dec 8, 2020Dec 8, 2020
Published inMarketing Management and Strategy with Emma IAB InBev’s “Crafty” Plan to Market in IndiaBrooklyn Brewery, Evil Twin Brewing, Other Half Brewing Company, Bridge and Tunnel Brewery, these are just a few examples of the…Nov 22, 2020Nov 22, 2020
Published inMarketing Management and Strategy with Emma IDelta vs. Spirit: Is the Price Tag Worth it?I have been an avid customer of Spirit Airlines for years — regardless of the minimal leg room, the lack of hospitality, and the…Nov 11, 2020Nov 11, 2020
“Segmentation is a great way to create more choice.Marketing segmentation is a strategy used to break a market into subsections so that you can best target an audience based on what…Oct 28, 2020Oct 28, 2020
Published inMarketing Management and Strategy with Emma IMarketing: The Chicken or the Egg?It’s the age old question: what came first, the chicken or the egg? This question can also be applied to the differing approaches to an…Oct 12, 2020Oct 12, 2020
Published inMarketing Management and Strategy with Emma IWhat is fake and what is real?The effect that bots have on marketing legitimacy and effectiveness is detrimental to marketers. And here is why this is the case.Oct 4, 2020Oct 4, 2020
Published inMarketing Management and Strategy with Emma ICommonality, Communication and CrossFitCrossFit has taken a workout regimen and turned it into a lifestyle for many. Through commonalty and communication this brand has created…Sep 25, 2020Sep 25, 2020
Published inMarketing Management and Strategy with Emma INovice:Finding my “blogging” voiceSep 18, 20201Sep 18, 20201
